The Custom Blend Concept

Liquid foundation and powders are the hardest products for women to find in their exact shade match. This is where our revolutionary Custom Blend products come in. Motives Custom Blend System is designed to capture the individuality and enhance uniqueness. When properly color-matched, foundation and powder should be invisible. They should make your client’s skin look flawless and smooth yet not feel heavy.

Why Custom Blend?

  • Customizing products accommodates everyone’s unique set of traits: coloring, skin type, age, lifestyle, personality and preferences
  • Guarantees 100% customer satisfaction
  • Builds unwavering loyalty and makes you, the makeupartist, indispensable
  • Unbelievable profitability and easy inventory control
  • Gives your business prestige and exclusivity
  • Easy promotion and marketing
  • Creates excitement and fun!

Contact us for a free consultation

We all have different Skin Tone

Cool Colors

Cool colors give an impression of calm and are soothing.

They include:

  • Violet
  • Blue Green

Warm Colors

Warm colors are bright, passionate and energetic.

They include:

  • Red
  • Orange
  • Yellow


Shopping for the correct foundation can be a challenge for most people, and so many settle for the wrong one.

Every client deserves to feel beautiful in their own skin. Makeup should enhance their natural beauty and empower them to express themselves, not cause stress and insecurities (as traditional approaches to makeup can often lead to).

MOTIVES CUSTOM BLEND SYSTEM offers not only an incredible product that is healthy for your skin, but a turnkey system that provides the artist the ability to customize both the product and the experience. The best part is that this results in referrals and repeat orders, truly offering you an ongoing income.

Customized beauty products are one of the hottest beauty care trends.  Offering personalized products creates exclusivity, and excitement for your business. It is an excellent extension to your service menu, and requires minimal time.

What sets us apart from any other foundations, is we are able to formulate, customize, and mix it to the exact match of your skin. We combine the exact foundation pigment with the color of your skin tone to create the perfect custom blend foundation.

Motives liquid foundation starts with 11% pigmentation, while typical foundation has 6-7% pigment. Also, our coverage enhancers have 28% pigment. Additives are then added: toners, modifiers, coverage enhancers, moisturizers and skin serums.

You can only get this foundation with a trained Motives Consultant or a Certified Salon & they have your unique formula. 

Some of the Motives Custom Blend Foundation Advantages are:

  • Botanically Infused Bases
  • Oil Free
  • Talc free
  • Paraben Free
  • Gluten Free
  • Non- Comedogenic (will not clog your pores)
  • Custom Serum Additives
  • Create ANY Color

Our foundation will cover flaws and imperfections while looking virtually invisible. We can create any coverage, from a tinted sheer moisturizer up to a full coverage.

The additives are hydrators, oil control, mattifier, ultra firming, ultra soothing botanicals and built in primers for all skin types.

Mattifier I can be added to control oil and unwanted shine giving the foundation a powder finish. But Pearl can be added for that youthful glow. Fringe Benefit locks in moisture, smooths and supports skin texture, it has vitamin E and Dimethicone work in harmony to plump skin, reduce appearance of fine lines and restore radiance for healthier looking skin. The  Sheer Porefection additive reduces the appearance of enlarged pores and small imperfections.

If you’d like to order foundation or learn how to mix your own foundation

Book a free consultation with our team

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